24 personas · 20 questions · 4 minutes

What kind of
AI user are you?

Discover your AI level so you can

think clearer, work smarter, and

get more done every day.

Mystic

Mystic

DREAMER

Apprentice

Apprentice

COLLABORATOR

Scientist

Scientist

SKEPTIC

Artisan

Artisan

OPTIMIZER

Visionary

Visionary

DREAMER

Sovereign

Sovereign

OPTIMIZER

AI fluency isn't one thing — it's a spectrum. Here's the map.

Learn more ↓

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01 — FLUENCY

Not everyone uses AI the same way.

Most people are earlier than they think — and further along than they give themselves credit for. The six levels map where the spectrum actually goes.

Discover your AI persona
LVL · 01 · OBSERVER

Observer

Watching from the sidelines

You're aware of AI but haven't made it part of your routine yet. Totally fine — everyone starts here.

Reading about AI, trying demos

LVL · 02 · CURIOUS

Curious

Dipping your toes in

You've asked AI a question or two. You're exploring what it can do and building the habit.

ChatGPT, Claude, Gemini

LVL · 03 · TINKERER

Tinkerer

Trying things out

You experiment regularly — crafting prompts, testing tools, finding what actually works for you.

Claude, Perplexity, Midjourney, Cursor

LVL · 04 · CRAFTSPERSON

Craftsperson

AI in your daily workflow

AI is deeply embedded in how you work. You have a refined multi-tool setup, real automations running, and consistently strong outputs.

Cursor, Notion AI, Make, Zapier

LVL · 05 · CONDUCTOR

Conductor

Directing AI systems

You build and orchestrate AI systems that run without your constant attention. Multi-agent pipelines, automated workflows — this is your daily environment.

Claude Code, n8n, LangGraph, Zapier

LVL · 06 · ARCHITECT

Architect

Operating at the frontier

You build AI products other people use, work at the evaluation and reliability layer, and deploy autonomous agents in production. This isn't a workflow — it's an operation.

Computer use APIs, Braintrust, Devin, fine-tuned models

02 — HOW IT WORKS

From curious to capable in three steps

No course. No subscription. Just find your starting point and start.

01

Take the persona quiz

Answer a few questions about how you use AI today. Takes about 4 minutes — no right answers.

02

Discover your AI persona

Get placed into one of 24 personas across 6 levels. Find out your thinking style, your blind spots, and exactly where you sit on the AI adoption curve.

03

Get your win this week

Every persona comes with one specific action to take this week — matched to your level and style. That's how the aha moment actually happens.

03 — OUTCOMES

What getting good at AI actually unlocks

Not theory. Specific, level-appropriate outcomes — the ones that show up when you go from curious to capable.

Earn more

  • People who reach Level 4+ regularly start charging for AI-assisted work

  • AI skills are the fastest-growing premium on freelance rates in 2026

  • Your persona growth path shows the specific steps to get there

Work faster

  • Level 3 users typically save 3–5 hours per week on repetitive tasks

  • Level 5 users run whole projects autonomously while they focus elsewhere

  • Your win this week is the first domino

Think clearer

  • AI as a thinking partner, not just a task executor

  • Skeptics use AI to pressure-test ideas. Dreamers use it to expand them

  • Your thinking style shapes how AI makes you better — not the same way for everyone

04 — REAL RESULTS

People using AI at work, right now

No technical background required.

I took the quiz and got The Scout. The 'win this week' told me to test AI on my most time-consuming task. I saved 4 hours that week. First time AI actually felt useful.

M
Marcus T.
Small Business Owner · The Scout

Got The Sage. The growth path told me I needed to teach what I know rather than just optimise my own outputs. I shared one guide internally and now my whole team uses it.

S
Sarah K.
GP & Medical Researcher · The Sage

I was The Alchemist — Level 3 Dreamer. The portfolio advice was exactly what I needed. I shipped my first AI-assisted project within the week. It's now a client deliverable.

P
Priya N.
Interior Designer · The Alchemist

Turned out I was The Operator at Level 5. My win this week was removing manual review from one workflow. I did it in an afternoon. Saved 6 hours in the first week alone.

J
James R.
Operations Manager · The Operator

05 — THE LANDSCAPE

Understanding the landscape

Most people globally still haven't used an AI tool at all. Among those who have, ChatGPT dominates by volume — but reach isn't the same as depth. The charts below map where adoption actually stands today.

You're earlier than you think

5.4 billion internet users. Each dot ≈ 11 million people. Feb 2026.

Never tried AI
~4.5B(84%)
Tried AI once
~540M(10%)
Uses AI weekly
~270M(5%)
Paid subscriber
~54M(1%)

Being here already puts you ahead of 84% of internet users. AI literacy is still genuinely rare.

Monthly active users

All categories on the same scale

Chat & ResearchCreative AICoding AI Growing
050M100M150M200M250M300M
300M
ChatGPT
50M
DeepSeek
38M
Grok
35M
geminiGemini
30M
Kimi
20M
Claude
15M
Perplexity
10M
Notion AI
5M
NotebookLM
3M
Whisper
20M
Midjourney
12M
Stable D.
10M
Suno
7M
adobe-fireflyAdobe Firefly
6M
ElevenLabs
4M
runwayRunway
3M
klingKling
2M
lumaLuma
2M
udioUdio
4M
Cursor
1.8M
github-copilotCopilot
1.5M
lovableLovable
1M
Windsurf
800K
boltBolt
500K+
claude-codeClaude Code

Est. figures · company announcements & research · 2025

What kind of tool is it?

Fewer users does not mean less impact. It depends on what the tool replaces.

Works for youAssists you
Workflow
Replacers
Creative
Generators
Deep
Config
Chat &
Research
ChatGPT
gemini
Gemini
Claude.ai
Perplexity
DeepSeek
Kimi
NotebookLM
Midjourney
Suno
ElevenLabs
Zapier
n8n
github-copilot
Copilot
Cursor
Windsurf
openclaw
OpenClaw
Hi, I'm Claude Code
claude-code
Stable Diffusion
Ollama
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