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People using AI at work, right now
No technical background required.
“I set up NotebookLM in 20 minutes using the SimpleAI guide. Now I use it every day to summarise research papers. It's saved me hours every single week.”
“I had no idea what 'prompt engineering' meant. The ChatGPT guide explained everything in plain English and I had my first useful output within 10 minutes.”
“The Midjourney guide walked me through every setting. I went from blank page to generating client mood boards the same afternoon.”
“As someone who's never touched code, the Claude guide showed me how to use it to write scripts for my team. Cut my admin work in half.”
“I set up NotebookLM in 20 minutes using the SimpleAI guide. Now I use it every day to summarise research papers. It's saved me hours every single week.”
“I had no idea what 'prompt engineering' meant. The ChatGPT guide explained everything in plain English and I had my first useful output within 10 minutes.”
“The Midjourney guide walked me through every setting. I went from blank page to generating client mood boards the same afternoon.”
“As someone who's never touched code, the Claude guide showed me how to use it to write scripts for my team. Cut my admin work in half.”
Which one are you?
From a simple chat to fully autonomous systems. Pick your level and build from there.
Discover your AI personaObserver
Watching from the sidelines
The Watcher
You're aware of AI but haven't made it part of your routine yet. Totally fine — everyone starts here.
Reading about AI, trying demos
Curious
Dipping your toes in
The Explorer
You've asked AI a question or two. You're exploring what it can do and building the habit.
ChatGPT, Claude, Gemini
Tinkerer
Trying things out
The Experimenter
You experiment regularly — crafting prompts, testing tools, finding what actually works for you.
Prompt engineering, Midjourney, Notion AI
Craftsperson
AI in your daily workflow
The Builder
AI is a genuine part of how you work. You've built habits and workflows around it.
GitHub Copilot, Cursor, Make, Zapier
Conductor
Directing AI systems
The Orchestrator
You orchestrate AI agents and pipelines. You think in systems, not just single prompts.
Claude Code, n8n, LangChain
Architect
Designing from scratch
The Architect
You design and build AI systems end-to-end. Custom models, multi-agent pipelines, the works.
CrewAI, LangGraph, fine-tuning
Understanding the landscape
Most people globally still haven't used an AI tool at all, so the adoption curve is earlier than headlines suggest. Among those who have, ChatGPT dominates by sheer volume, but that number tells you about reach, not depth. A chatbot answering a quick question and a coding agent running autonomously for hours are solving fundamentally different problems, yet both show up as "AI users" in the data. The charts below map this out: where AI adoption actually stands today, how usage is distributed across tool categories, and how tools differ in what they replace and how much setup they require.
You're earlier than you think
5.4 billion internet users. Each dot ≈ 11 million people. Feb 2026.
Being here already puts you ahead of 84% of internet users. AI literacy is still genuinely rare.
Monthly active users
All categories on the same scale
Gemini
Adobe Firefly
Runway
Kling
Luma
Udio
Copilot
Lovable
Bolt
Claude CodeEst. figures · company announcements & research · 2025
What kind of tool is it?
Fewer users does not mean less impact. It depends on what the tool replaces.
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